E-mail marketing is one of the most powerful marketing tools
available today. It's easy, affordable, direct, actionable
and highly effective. According to surveys, customers and
prospects would prefer to hear from you via e-mail than any
other way. And when you add e-mail to your marketing mix,
you spend less time, money and resources than with traditional
marketing vehicles (for example, direct mail or print advertising).
Your time-sensitive information is sent in minutes, not days
or weeks, and you can see the results of your efforts instantly.
Mail Campaigns Process.
1) We get the bulk email list from our lead generation system.
2) Develop Content and analyze the requirements as per market
need.
3) Mails are fired from our servers.
4) The mails we fire are Anti spam compliant.
5) We are able to track which recipients opened the mail and
how much time did they spend on site.
6) We analyze the user behavior and are able to measure the
Campaign effectiveness.
7) We bring the targeted audience to site from the mail campaigns
which help in better
conversion ratio.
Double Opt List *****Newsletter Campaigns--- Mail Campaigns
2.Mail Spamming
Description
Email bombing is characterized by abusers repeatedly sending
an email message to a particular address at a specific victim
site. In many instances, the messages will be large and constructed
from meaningless data in an effort to consume additional system
and network resources. Multiple accounts at the target site
may be abused, increasing the denial of service impact.
Email spamming is a variant of bombing; it refers to sending
email to hundreds or thousands of users (or to lists that
expand to that many users). Email spamming can be made worse
if recipients reply to the email, causing all the original
addressees to receive the reply. It may also occur innocently,
as a result of sending a message to mailing lists and not
realizing that the list explodes to thousands of users, or
as a result of a responder message (such as vacation(1)) that
is setup incorrectly.
Email bombing/spamming may be combined with email spoofing
(which alters the identity of the account sending the email),
making it more difficult to determine who actually sent the
email.
II. Technical Issues
If you provide email services to your user community, your
users are vulnerable to email bombing and spamming.
Email spamming is almost impossible to prevent because a user
with a valid email address can spam any other valid email
address, newsgroup, or bulletin-board service.
When large amounts of email are directed to or through a single
site, the site may suffer a denial of service through loss
of network connectivity, system crashes, or failure of a service
because of
overloading network connections
using all available system resources
filling the disk as a result of multiple postings and resulting
syslog entries
What You Can Do
Detection
If your system suddenly becomes sluggish (email is slow or
doesn't appear to be sent or received), the reason may be
that your mailer is trying to process a large number of messages.
Reaction
Identify the source of the email bomb/spam and configure
your router (or have your Network Service Provider configure
the router) to prevent incoming packets from that address.
Review email headers to determine the true origin of the email.
Review the information related to the email bomb/spam following
relevant policies and procedures of your organization.
Follow up with the site(s) you identified in your review
to alert them to the activity. Contact them to alert them
to the activity.
NOTE:
When contacting these sites, keep in mind that the abuser
may be trying to hide their identity.
We would appreciate it if you sent a copy of your message
to cert@cert.org; this facilitates our work on incidents and
helps us relate ongoing intruder activities.
If you have a CERT reference number (e.g., CERT#XXXXX) for
this incident, please include it in the subject line of all
messages related to this incident. (NOTE: The CERT/CC assigns
this reference number, so if you do not have one, one will
be assigned once we receive the incident report.)
3.The CAN-SPAM Act: Requirements for
Commercial E- Mailers
It bans false or misleading header information. Your e-mail’s
"From," "To," and routing information
– including the originating domain name and email address
– must be accurate and identify the person who initiated
the email.
It prohibits deceptive subject lines. The subject line cannot
mislead the recipient about the contents or subject matter
of the message.
It requires that your email give recipients an opt-out method.
You must provide a return email address or another Internet-based
response mechanism that allows a recipient to ask you not
to send future email messages to that email address, and you
must honor the requests. You may create a "menu"
of choices to allow a recipient to opt out of certain types
of messages, but you must include the option to end any commercial
messages from the sender.
Any opt-out mechanism you offer must be able to process opt-out
requests for at least 30 days after you send your commercial
email. When you receive an opt-out request, the law gives
you 10 business days to stop sending email to the requestor's
email address. You cannot help another entity send email to
that address, or have another entity send email on your behalf
to that address. Finally, it's illegal for you to sell or
transfer the email addresses of people who choose not to receive
your email, even in the form of a mailing list, unless you
transfer the addresses so another entity can comply with the
law.
It requires that commercial email be identified as an advertisement
and include the sender's valid physical postal address. Your
message must contain clear and conspicuous notice that the
message is an advertisement or solicitation and that the recipient
can opt out of receiving more commercial email from you. It
also must include your valid physical postal address.
4.COO MAILING
We will make an ecatalogue and provide you with leads too.
The ecatolog will have admin panel from where you can add
and remove the products/services.
We can impliment a robust CRM module at a very lowcost.
You can show case your Travel Plan Products.
Kindly see the lead generation doc for our lead generation
services that will bring sales
without making effort.
